This blog is run and maintained by iReality Limited.

iReality is an iPhone development company specialising in native, web and enterprise driven apps. Being a young technology and interface to develop on, the iPhone is fast becoming a developers goldmine with endless possibilities.

Companies are starting to realise the potential of this mobile device, and are extending their current offering to this new platform. Being a development company ourselves, we are seeing various trends within the industry and how iPhone applications are shaping and defining sales objectives.

Corporates who have never considered mobile extensions for their existing sales channels are taking the plunge with this new device. Corporates are considering investing into enterprise applications for their sales force and media outlets.

There are a lot of changes happening within the mobile industry, and iPhone is currently leading the way in the B2B and B2C arena.

Our blog aims to highlight some of those trends and changes - we hope you enjoy your stay.